Cassandra: I don't believe the EDIG PR yesterday was meant to be misleading. It simply reiterated info that was publicly released by APS and Alaska Airlines. It was they who were vague . If anything, Robert and e.Digital have attempted to clarify the deal by providing revenue guidance based upon e.Digital's understanding of the agreement.
So, from your point of view APS and EDIG should have just kept everything hush, hush even though they had a signed contract with Alaska (granted, not one requiring any minimum purchase). Interesting PR tactic.