I do not know why that other than perhaps "Metropane" had a stigma about it and he wanted to start out fresh and created a new listing name. Perhaps it relates to his geographic preference??. I really do not know and certainly may be off mark. Since no one can reach him we only have many inferences to think about.. (This may sound silly).
What is more concrete and real that he is the only listed officer suggesting he is the sole owner of the shell for now...I believe ITRM and Kip's other shells will eventually hit the spotlight for real..All IMO....