I think there is more going on than the 2 PRs about SWARM we have seen this week. Part of Paul Strickland's email to moneynmetals on 9/26 after the first of the releases:
"The press will begin coming frequently. This is simply the tip of the iceberg. I realize that this is somewhat cryptic, however, the picture we are painting here will become clearer as we explain more about our strategic positioning and execution initiatives."