JP, I like your ideas. I might suggest that the label read "most powerful enhanced Water available."
Pick an NFL team and provide the eWater to them for free to test the acceptance by players. They might prefer the "taste" of the Gatorade or they might prefer the taste of eWater when they're hot and tired. (??)
Which one will give them the best boost?? They'll tell you. There are no athletes anywhere on the planet that burn more energy in a short time than those guys.