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02/04/04 10:06 PM

#25464 RE: SemiconEng #25446

Semi--

It makes no sense for AMD to pour marketing dollars into India. The "emerging" (i.e. dirt poor) markets will become important for AMD once they have the manufacturing capacity to satisfy the server and high-end desktop/mobile markets in the 1st world. Unless AMD really screws up and their products become no longer competitive, then most of these markets will exist as places to lose excess inventory--notice how the chips mentioned in the article are near the bottom of AMD's product line. Remember Ruiz's "New AMD" which is supposed to target the high-end exclusively.

Things may change when the new fab ramps up, but until then it's a waste of resources AMD doesn't have to market products in India. As far as angering distributors, maybe you have a point, but money talks. I could cite some examples from Intel, but that will start up a very boring argument with some on this board.