Here is my theory, far out as it is. I always worry about the company selling shares into their own hype. But in this case, Ryan would have issued the PR (which I really think is coming) and gotten much more for his shares, if he were selling. As I have said before, when a shell like this is taken over, there are all kinds of shares in hands from the old company. Ryan may have bought a bunch off-market, but I'll bet there are more. These shareholders are always anxious to dump them and move on, so he may be hoping his optimism in the last CC is encouraging them to dump into the buying created by that CC. Then, and he probably knows how many shares he is dealing with, you release the PR and get a run not discouraged by the selling of all those old shares. IMO.