Bottom line is because they never knew any more than was put out on the website. I traded many emails with the previous pr companies, to the point we traded personal info. They believed in the future of ERHE but were never given any information prior to what they put on the website. Quite often the information by posters that are harpooned on this site gives more insite into the 'almost' happenings than the company would ever give to the pr folk.
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