It's a new article reporting on an old article... from the NY times:
"By May, other tiny, unknown companies, among them USA Superior Energy (an oil company), Trend Exploration (mining) and BioStem Inc. (stem cell storage), were subjects of full-page ads, some in color, in USA Today, the nation’s largest-circulation daily newspaper.
The ad for BioStem, for example, said that the firm was “capitalizing on the new cord blood stem cell industry with its potentially life-saving medical applications.”