sales force efficiency
interesting piece - thanks
I don't have any hard data to back this up, but I would think the fertility field (omitted from the list) is likely to have one of the highest revenue per sales force size (sales force efficiency) out there..there are very few specialists to target, the expansion of the market has been staggering, and the cost of drugs is enormous
rFSH happens to be going off patent soon, so this should be a ripe target for biosimilars