Sell people hope.... if possible, accentuate the positive. Make excuses as long as you can When you cannot dispute the underlying facts, accept them as true but rationalize your actions....Being stupid is not a crime.Always say in words you “take responsibility” but try to indirectly shift the blame on other people and factors. You need to portray yourself as a “stand up” guy or gal. When you cannot defend your actions or arguments attack the messenger to detract attention from your questionable actions.
Always show your kindness by doing people favors. You will require the gratitude of such people to come to your aid and defend you.
Build up your stature, integrity, and credibility by publicizing the good deeds you have done in areas unrelated to the subject of scrutiny.
Build a strong base of support. Try to have surrogates and the beneficiaries of your largess stand up for you and defend you. If you can, appear to take the “high road” and have your surrogates do the “dirty work” for you. After all, you cannot control the actions of your zealots.
When you can no longer spin shut up. For example offer no guidance to investors or resign for “personal reasons.” Your surrogates and so-called friends can still speak on your behalf and defend you.
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