It IS the same Clear Channel, right?
Same as the one koko just linked to? Surely it is, just checking.
I wonder what exactly this particular 'project' entails?
"NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its optically initiated mobile applications.
The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia's new NeoReader technology; (What's with the colon here? What's left out?) billposters are able to read 2D codes on posters and billboards via camera phone. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England's leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.
Is this an 'internal' thing allowing the guys at Clear Channel who actually put posters on walls to do a better job?
I'm just a little confused .. but that's nothing new LOL
jonesie
News 
Market Data 
Discover 
