Replies to post #58785 on e.Digital Corporation (fka EDIG)

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"We are joining hands with Microsoft Corp. next year to jointly develop a new portable multimedia player," he said, a fact that gave his shares an added boost on the market.
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ReignCom is now the top MP3 player maker in Korea, with a 50-percent market share. The company also has a 22-percent world market share, although it began to make the portable digital audio device only three years ago. The company began producing units under its own brand name, iRiver, in January 2002.
In the last two years, the company has overtaken Samsung Electronics Co., Phillips and Apple Computer in sales.

Before founding ReignCom, Mr. Yang worked at Samsung Electronics for 20 years. The company first distributed semiconductors, but then began making MP3 players. "I judged that devices reproducing digital images, sounds and other content would prevail," he said.
ReignCom had difficulty securing distributors for its own products so it began to supply them to the U.S.-based SONICblue under the brand name Rio. In January, 2002, the company also launched its own brand.
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