I guess you could compare it similar to buying an airline ticket-would you go straight through the airline portal or buy through a discount medium like orbitz? They probably have incentives by eglf to pass the savings onto the customer if they sell in volumes. My guess is they want to give it as an option but don't want to be in the direct sales medium. Anyway, at the top of the bollinger band, adx, and money flow seems to be turning up.....we'll see how it unfolds