It is a medium where buyers and sellers (import/export) connect to each other. They just happen to be a Chinese company.
It also appears that by listing there, there might be a buyer. How substantial, stay tuned. One thing for sure, Chinese crave "American" products. Plus depending on where in China, there is a lot of money to be made. They still, if I remember correctly, have the LARGEST population in the WORLD. A lot of thirty people there.