If you look at the history of news releases, they came out at a high frequecy until Hill discovered the shorts....then silence until the split announcement. Could be that some releases that would have come out were held up. Hill indicated more news "in the coming days" at the end of the split announcement. I find that encouraging.
That’s the way I see it as well. I would have created a frenzy pre-split and let everyone know to buy stock now before the F/S. The whole purpose of the F/S was to catch the MMs off guard and have then get caught in the escalated PPS. This happened so quietly and under the radar that I am afraid it may have backfired and just created a larger short position.
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