Gamble,it might not make sense to you because you are not in the distribution business of magazines.Your two posts on the board show you have quite a bit of doubt about the company.Thats the nice part about the market there is 8,000 other companies to choose from.
It's great to read all the comments from true investors. Here is a fact I have known Steve and Annie for over 2 years now. My wife and I own a salon Brooklyn Attitude Hair & Body. If you visit our website www.BrooklynAttitude.com you can read our home page and see photos of my ties to SC. I truly believe that most of our success has come from branding our business, our faces and our name through Salon City. Steve is a MASTER at branding and he says what he means and means what he says.
Just remember SCI is celebrating it's 1 year birthday and your good to great companies all go through the crawl, walk and run phase.
Steve the CEO is in the magazine distribution business. He also said it costs SLON $1 to print a magazine. Overhead of the company is $500K. Why would he lie in a national weekly CC and risk going to jail? Steve has been in the Salon business for 30 years not the stock scamming business for 30 years. But hey that is what makes sense to me, what also makes sense is me being up over 200% since i bought in at .0149 average. But if that dont make sense to you, then like Wallstreetman said, there are over 8000 companies to invest in.