Very well done, SOROS!
Yes, I was thinking of Heppie and funeralguy when I began reading choice 3. These 2 industry pros have done VERY well for themselves in the traditional funeral product arena.
I still envision a little "Woolworth's" 5 and 10c store on main street in Winnetka Ill around 1960 selling packages of Fruit of the Loom white t-shirts 3 for $2.50. Across the street is a record store selling 45's and in the shop window the same white t-shirt with a simple silk screen print of James Dean on the front for $5.00 EACH.....
Really, SOROS your statement of EI's products and desires being
"...magic combination of idea and plan and people and work and time and industry and acceptance and need and validation..." seems to me to be pretty matter of fact in the evolution (surprisingly late IMO) of the latest frontier in the funeral industry.
I'll never forget the day I saw the first bottle of "personal sports water" in a supermarket for 2 bucks, with same quantity of milk nearby for $1.50....LOL!
cheers, SOROS!!!!!!