It depends on what "recovery" means and how long of a time frame.
IMO, I beleive that the stock will go up when we see that management has starting putting out successful numbers in the folllowing areas: revenues, new show (2nd season), web orders, basically that the financials are positive.
Also, if we see a marketing of the show. It is a positive that the shows are getting better. The best form of marketing is word of mouth, but management also needs to get off their butts and do something, the investors alone cannot do this.
They have taken a step in hiring a IR man. Hopefully he will get his plan together and execute it successfully.
Now that the show has a new host, has thrown a monkey wrench because there are some that view this a negative. We will not know the outcome of the change until the those episodes are viewed.
I'm long, if I sell at a lose, then it will become a tax write off.
I believe in this great concept and I am hoping that either someone buys this or management starts actively promoting the show, until then, this decline will continue until the price is near a .01. Just my opinion.