I may be reaching here, but the picture did catch my eye as being similar looking to the Digeplayer - mainly the buttons. I know others commented on this earlier but I don't think there was much discussion about it. Perhaps someone would be able to post a side by side?
Looks aren't everything but my thought was this probably won't be the final consumer product anyway. If Samsung was using e.Digital for this and wanted something whipped up quick just to show at CES, then I shouldn't be surprised if it used some of the same parts and resembled our current Digeplayer design.
Just a little speculation. I guess we must once again fall back to such activities while waiting for our day to arrive.