I have to say, there's only one thing I don't really like about this company. The name just doesn't do it for me. I don't know if it's trying to be cute or what, if anything, it's supposed to mean. Is the "u" some sort of play on the "iXxxx" stuff that has taken over the world? What's the "wink" all about? I don't know. Maybe I don't get it, cuz if I do get it, then I just don't think there's any punch to it at all. Something I'm missing maybe?