Do I have "stupid" tatooed across my forehead? Although I think both XMSR and SIRI will have issues reaching profitability, the story is still selling - the "greater fool theory" in action. XMSR just did a deal with some airlines. Reading between the lines it looks like XMSR had to buy their way in. That's part of the problem. They seem to be having problems getting folks to pay full price for the service and keeping it.