Every business uses them at some point in a company's evolution. They all have to advertise or they can't grow and expand. One of our jobs as an investor is to pinpoint these companies before the media blitz. Probably the most important job we have is to figure out when to sell. Advertising is a world of its own. If you owned the company, how would you advertise to get investor participation? I gotta say, its certainly cheaper than advertising a 30 second clip on Superbowl Sunday.