Good point. I guess for me it's easy to get "tunnel vision" sometimes without knowing it. In this case, seeing and comparing things to what I'm already aware of, etc.
PR's rarely hurt unless there's already very little (if any) investor confidence and the company refuses to publicly talk about the things that would actually rebuild investor confidence.
It'd be the easiest thing in the world to bring the PPS of SMAS back up to .0020+ range. Hope Steve A is watching his stock's PPS waffle and wallow. Hope he considers the "why is dat doin' dat like dat?" Hope he plants his feet in reality. Soon.