IMO being co-sponsors with companies like McDonald's, Ronald McDonald Houses, Coca Cola, Spike TV, and others shows we are playing in the big leagues. If we are not going to tell anyone about it, why do it????
I think that GZ traveling around for months with the likes of McDonalds, Coke, etc, giving out free 3 month subscriptions and raising awareness about GZ would be good enough to PR. Maybe even a rundown of some of the changes Moroch is obviously making within the company. Hell, maybe not even a PR but a shareholder update. Anything but nothing.