gattes, you are exactly right. That is why I believe JF's 50K number is bogus. A few months ago I projected the costs and earnings for '07 and estimated 85K as the more suitable break-even number. I still need to revise this after the last Q report. For now, I don't believe there will be a need to ramp up costs since their current infrastructure (supposidly) supports 150K subs. So 85K subs shouldn't require much more than purchasing new inventory and things like that. In fact, other costs should decrease this year. IMO, JF is in a holding pattern for the rest of '07. Given the current pps and average volume, they are barely able to sustain their current expense rate.
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