Most adults don't drink a lot of milk.... As most get older they become more lactous intollerant.. Kids on the other hand love milk and especially flavored milk...
I certainly did as a child.. with a family of 5 kids we could go thru 5-7 gallons of milk around the house weekly..
My question is how well this product would sell considering it is sold in personal use containers and that children are not the primary volume of most convienience stores business..
I would think IMO that this product might do better if sold in gallon containers at the supermarket vs. 16oz. personal use containers...
I think they have the right idea but perhaps it is not being marketed correctly...