This is my first penny stock as well. Most of assets are in CDs and big index funds.
If you like this company roll the dice and buy some shares. Make sure its money that you wouldn't mind losing though - I would advise. You are speculating here.
If anything this has been very educational. With penny's you're in a crazy world of day traders, scammers, pumpers/dumpers, etc... Alot of characters out there. That said, I think ultimately this company has potential. Even if I lost it all here what I learned from all the DD I did it will make it worthwhile. Its been alot of fun too.
Chinese people love their celebritites. I think the show will be a hit but who knows. The show will be run in Mandarin, the universal Chinese language, so it will have a large audience. The Cantonese version did well.