To get the believers excited and generate buying volume to facilitate dumping of stock. That's what he's been doing since the day he took over the shell.
Visit a press release archive and see all the lies. Note the dates. Pull up a chart and see the pumps and dumps around those dates.
What you're experiencing is called cognitive dissonance. Accepting the truth will set you free.
re: why would he announce a minimum value of $30M for the Jackson items if there's nothing to back it up?