Etrade allows call in trades on this one I believe, someone can confirm that I'm sure...and if that is the case, when one attempts to order, they are directed to call in and verify the order with live personnel, a far cry from AT's completely prohibitive policy.
Ameritrade is at least 80% of the problem here, they won't open a transaction, even by phone...
By all means, complain to Etrade if you wish, but at least they have the option to call it in, at the online trade price from what I have been told...