Understood.....also, these sales could be to their distribution chain, of which, is most likely unkown to the avergae "joe".....therefore, why name them in the PR?
See, if I was Big Apple, I would disclose the amount of the contract and then seperately mention, in general terms, several of their customers that are already publicly listed on their website.......
That way, the new contracts are not directly associated specifically with Walmart.......but....the subliminal connection would still be there and very effective, IMO.
We'll see if I get any replies......
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