They keep referring to a merger with a partner, here is my theory,
As a ecommerce site that is aiming to be the largest online retailer, showcasing all possible products, they are positioned to become a major in ecommerce transactions/sells.
The one thing they need is exposure, the best way is to parter/merge with an internet trafficer. They have had a close relationship with search engine giant www.Mamma.com and IMO this is a genious strategy.
Think about it, one stop comparitive shop where everything and anything will be sold from all the majors, www.walmart.com, www.shop.com, www.overstock.com, ciaman.com and others. You combine this with massive traffic campaigns through the search engines and the sales will skyrocket.
Their model calls for .50 per item shipped and and 10% of the sale. If the average item is $5k and you sell 100k a day, that would equate to $100k a day or $3M a month/$36M a year not considering increases during peak holiday seasons.
The best two parts is they are only a transaction company and never handle merchindise so the overhead is little to none. Also they never take market share away from their competion since they only get a fee and commission.
All in all this company has a lot of potential with how hot the internet sector is and will continue to be. A merger between Mamma and VMH would create an ideal team to fill this niche. GLTA