They are contingency sponsors. I called and spoke to my friend Greg Weld of Weld Racing which is a sticker on the car and He stated that they are allowed to put them on the car and for races one and tv time they get so much for each time they are aired or a race is one. If you look on the Nascar cars they have them also. For instance if they are not a full sponsor like Sunoco. If I place 10th or higher with the sticker on the car they will pay for my gas for the race which is around 300.00, or Weld being Racing Rims, Goodyear tire and so on.