You make a pinkie look bad not execersing the philisophy of 'do no harm'. Just don't say any hype. They should take a lesson from the state department press agent, he says nothing original, He just loyally re-phrases what his bosses (i.e. Garr) have already said officially.
Garr has said nothing abouts banks, or buybacks or $1.75 pps companies, etc. This all from non PR sources.