I actually believe that this can be huge for newspapers. Imagine a bar code embedded advertisement within the newspaper that you shoot for more information. Based on your preset information stored on your phone, specialized information could be tailored and delivered to you based on the product being viewed.
Obviously the applications are endless, but I believe this has greater initial use with newspapers. Look through the Sunday paper and check the ads with website designations. It's an advertisers dream to streamline product information to a consumer.
General newspaper advertising is geared toward the masses. Qode based newspaper advertising would betoward the individual, and the specific product they are interested in.
Cheers.