Macrovisn is a going concern with profits and a reasonale expectation of being around in 12 months... if you were a record label, would you commit yourself to a new technology without some concerns over the longevity of the company providing the technology??
This is one of the reason's the BMG connection was so big for them and now Sonopress... these contracts add credability to Sunncomm's assertion that it will be in business a year from now. Should Sunncomm land another major Record Label, you will see a sudden shift in the remaining labels to take them seriously.
This is but one of the challenges that faces Sunncomm in their effort to become a real company... something I believe they will be successful at doing, btw.
As far as connecting Macrovisn directly to these shorting efforts... good luck. These things are usually done in collaboration with Hedge Funds looking for a kill... Macrovisn has no doubt provided information to the Hedge Funds, that Sunncomm would not make it and so by inference, shorting is a low risk activity.
Macrovisn has no doubt been telling them that their own CDS-300 product is about to be unvieled and that this would be the end of Sunncomm as they are too small to compete with the undisputed leader in the copy-managment business.
It will be interesting to see how the Hedgies respond as they begin to see that CDS-300 is a bust. There are several large Labels that have extensively tested CDS-300 recently and the most damning comment I have overheard was "They are building a product that no one will want"
Sunncomm will also shortly be announcing their DVD copy-management technology. My guess is that Macrovisn is quite vulnerable in this market space as there is already widespread dissatisfaction with both the performance of the current technology that can be easily circumvented and the pricing. I believe Sunncomm can achieve significant market penetration quickly in a presently closed market with no other options and a great deal of dissatisfaction.