...for those who do not want to read my diatribes, I goofed in the calculation of revenue from the first level of click throughs. It should have been 50000 per million users that click on level one. 100000 if they complete level two, etc. Most will go to level 3 before being required to make a purchase decision so it is feasible to project .15 of revenue for every customer that clicks instead of .05 based upon the following progression:
1st click, connection/exposure.
2nd click, additional information.
3rd click, price and availability with link to coupon
4th click, coupon and link to checkout
5th click, purchase, ship, close transaction
Remember that the consumer initiates the request for interaction and not the other way around.
Sorry for the error. The intent stays the same.
htj