They know where there bread is buttered so they make sure that they always take care of the land and the people in the area. A good review makes it easier to get leases in the area.
Letting local artists paint the pumps on the land. Using Hemi trucks to help people get around, and clear some roads when they had that terrible ice storm last winter. Being in general nice, good neihbors to the whole comunity make it easy to see why people would want to work with them.
Plus they know how to get the oil out of the ground and keep the natural gas in. They are doing great at locating both and using the oil to fund there opperations to find more oil but keeping the natural gas wells plugged so the company is worth more when they go to sell it down the road.
They have there company plan and they are executing it perfectly.