You are talking about the old days. Not many go long anymore. Flip or be flipped by the looks of it.
I was derided for buying BHUB into the close it's last day of trading. The general consensus was that many, many of the participants bailed on the HALT Mongering that some of the recently arrived put up that afternoon.
No such thing as faith in a play any more, not blind faith, but faith in your DD.
If the pump on this board for TELA is indeed just that, shorting it after friday's 94 or so percent up may recover any losses you incur on BHUB when TELA *does* bomb. Don't know if it'll do that and it'll probably run a little longer on the MOMO, but I think it'll be real hard to time.