Those that make a mockery of the idea and company products do nothing but cheapen the moment for those who have already past, celebrating life from being buried in their favorite car to sitting in front of a tv during a wake; for those who have been cremated, whether on a mantle or spread over a baseball field...
Instead of acknowledging the idea and effort, they sell space on TV, radio or print to push their own celebrity status...
Ditto!
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