I don't think whoever is taking a position is hedged in the typical PIPE arrangement whereby the investor gets warrants so as to cover each side of the bet whether the stock price goes up or down (via short position). I think everyone knows the script here including management and that is to allow accumulation for the institutions thru agressive shorting. Mgmt wants more institutional ownership. IMO mgmt will let the players know when the next act of the play will start. Mgmt has been very quiet and has not updated the upcoming events on the website. The events have been trigger dates for news.
News 
Market Data 
Discover 
