For the items to be available today at those stores, they had to order them months ago. So, these are Danskins designs, manufactured and marketed by Danskin, not Iconix. Now, imagine what Iconix can do with a household name who already has a good reputation, but needs the zing of some more updated styles and a marketing campaign. I think it could be very good. We just don't know the percentages that we will recieve. Some here have speculated 30%. I think that might be possible, but we also don't know what our overhead will be. So, we are still in the dark speculating and waiting of course. But best of luck to us all!