Replies to post #46485 on Eternal Image Inc (fka ETNLQ)

[Wallstreetman]

I was just rereading this from investor relations and I thought it might be a good idea to post from time to time,as many new investors, sometimes do not take the time to read all that is available to them.
Investor Relations Page

We want to know what you think of our products. We want to know what images you would like us to add. And most of all we want you and your family to have the easiest possible experience.

There are many people who for their own reasons want to believe that themed funerals are a passing fad. They believe that the idea of branded funeral products is trend that will sputter out and that this company will fail.

We believe otherwise. (Otherwise, there would be no reason to be in the business, right?)

There are 75 million Baby Boomers in the US alone. As a generation they are used to getting not only what they need, but what they want – and what they want are brands.

Think of it this way: people don’t buy soda – they buy Coke™ or Pepsi™. They don’t buy cars: they buy GM™ or Toyota™ or BMW™. They wear branded clothes, eat branded food, carry branded phones (you likely don’t have a PDA – you have a Blackberry™ or Treo™) and make “Xeroxes” (our apologies to Xerox™) instead of photocopies.

So, if in life people are brand loyal, why should that not extend to their funerals? Even before our products there were funerals with themes such as Jimmy Buffett/Margaritaville™, Harley-Davidson™ and NASCAR™. (That’s not to say these folks were using licensed images – as far as we know they were not. These were just regular people trying to include their passion in the celebration of their lives.)

At Eternal Image we are building something strong and long lasting. We see the aging Boomer population (of which our management team, Clint being the sole exception, all belong) as an opportunity to change the funeral industry.

The Boomer generation is a world of brands. There is every reason to believe that the desire for top brands will continue from life through the burial process. And we will be here to bring them more than what they need, but what they want.
Our Licenses

Eternal Image currently has licensing agreements with Major League Baseball™, Precious Moments®, the Vatican Library Collection™, American Kennel Club™ and the Cat Fancier's Association™. Our team relentlessly pursues new licenses all the time, and many companies approach us to consider their brands as candidates for a line. During the next months we expect to announce the expansion of our products into other brand groups. Check this web site for more information.

[Specalculator1]

What if they had the caskets and a suppply of the emblems and just pop them on the casket. Then the MLB team emblems or plaques could be mounted at the local level. I do however beleive their is a waiting period because each plaque prior to mounting on the casket would need to have the deceased's name and statement added. Each one will be a little different..We need clarification. I beleive the distributors will be responsible for figuring it out.

just a thought..