jwfng.. More likely a case of only a handful of people showed up. How many people are just going to get up out of there lives during a Thursday/Friday afternoon and catch a plane to New Orleans? This company's total market cap is about $2-$3 million dollars! There aren't 50 multi-millionaires owning this thing that can just private jet on down.
Quite easy to keep a secret amongst a half a dozen people or so.