The race car is used for branding. Branding the logo into peoples heads and minds. That may be an awesome idea once completely established and all stores opened accross the US. At this moment, people are not even able to "associate" this brand/logo to anything until than. Little bit of jumping the gun there imo. Did Mc Donald's have a race car before the public became aware of the yellow arches?
I have absolutly no interest in nascar any way, shape or form
Hmmm... respectfully clownsj, you may feel differently if you were up close and could actually run your fingers over the smooth lacquer paint of Unique Pizza Monte Carlo #98. I'm hoping they can include a truck to the mix this Spring... have you seen the Craftsman Truck Series races?