More on price: Looking at the call options open interest, there is a bimodal distribution. One peak around Nov 14s, the other peak around Nov 17s.
Now, the Max Pain hypothesis would say that a price closing below 17 tommorrow would make the higher peak expire worthless. 14, though, that is too far in the money so no use trying to lower the stock price that far!
Just another factor to toss in with the Fab 36 costs...