Alan, Re: Therefore, to make money on options requires you to be "smarter" than the market.
Maybe if you are just buying options, but I don't see it this way. If I'm bullish on a stock, sure I'll buy shares, but if I'm somewhat unsure, I'll use options to reduce my risk. I'll just sell some puts, which will allow me to buy the stock at a lower price if the stock goes down, or at least give me some free commission if the stock goes up. It's a win-win; the only thing I miss is lost opportunity, but I figure this is better than steering clear of the stock altogether.
Likewise, if I'm bearish on a stock, I'll sell, but if I'm unsure, I'll sell some calls. This way, if the stock goes up, I'll get to sell at a higher price; otherwise, at least I get the commission. Another win-win for me, with the only downside being lost opportunity if I'm wrong. Again, it could be better than avoiding the sale altogether.