WOW!!!! looks like it is on a roll. interesting product they have and I am betting it will catch on like fire in Canada. Plus they have lot of interest from Dubai and other places. The compnay has sound strategy in place..a branding, licensing and NFG of ingredients. Low overhead costs and profit margins should be attractive.
Per the company, the custoemr sees the product as being very well differentiated. the compnay hopes to sustain the premiums acroos the value chain..
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