If you're long, don't sell until they get this stuff up and running - sounds like the JVs that are after this stuff are hungry, and it sounds like the revs could be HUGE!!!
the "social networking" concept is great...like My Space or You Tube, it really branches out into several NEW customers with people telling their friends..and those people telling their friends...Also I like the upfront $ idea they get from advertisers on the space...Mark sounds extremely motivated and very intelligent...I'm psyched! go PLYCF!!