Good afternoon fellow investors and Bluetorch enthusiast; a little new to the "brand", and the "show"; found out about BTOR, while I was combing the Yahoo financials, and I found it, and was really impressed by its current low share price relative to the brand appeal, name recognition, and most especially, the very impressive bios of upper management- who, as it seems to me, is "soaked in retail, action-sports apparel" business experience- and I really like that.
Plus, how can you beat the "name recognition", with the TV show still running on Fox Sports? That's a huge plus! And I think the market is ripe for this kind of a start-up. And I think upper managemen'ts vision for the unfolding of this product, is much, much larger than we may realize right now, as investors. With the Phirana Boy-Girl brand slated for launch in '04 (Spring?), and with it's target retailers possibly being JC Penny's, Sears, and Walmart; well, that's a huge vision for a young start-up just now getting into the "specialty markets"! And how they will maintain the strong "cult brand identity", while penetrating these larger markets- well, "we'll see!".
Anyway, I'm excited with this company. Will order a shirt from "Jack's surf shop", as soon as they get them up on their web-site, come Dec. 5 '03, as I understand. Well, enough said for now, just wanted to throw some "conversational pieces" out there for everyone's reading pleasure. Happy investing!
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