IR firms are generally worth less than what you pay them on a monthly basis in my opinion. News releases, presenting your company at as many small cap oil investor symposieums as possible, shareholder friendly CEOs that are accessible and straightforward, and updates are much better ways to promote the stock price. If you don't have those, no IR firm can help no matter what you pay them. I view many IR firms as parasites as most of the ones I contact seem to know less than I do about the company. Most are not even in the same state. Those slick flyers and spam emails do little for the company, most times just viewed as a pump and dump. If you want info, speak with the CEO or any legitimate employee and then if you like what you hear, tell others. The IR firms come in to small companies promising many things for $5k to $20K per month or 400K shares or 2mm shares and rarely deliver on those promises and the company has spent much needed capital and stock for what many call pump and dump. If its a good stock investors will come.